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Ski Cross is a very versatile type of skiing with a young following and since the 2010 Olympics has sparked a lot of enthusiasm and media attention. The race structure with lots of jumps, battles for position and direct collisions offers spectacular pictures and enormous excitement. Groups of four skiers start simultaneously, putting them in direct competition against each other to make it to the next round.
The support of public-service television and the fact that it is integrated into a winter sports weekend offer the best preconditions for high audience ratings.
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