Main Sponsors

The main sponsor is the club’s most important partner and is visually present at all competitions. In the sponsorship pyramid the main sponsor is thus on the platform with the widest coverage with high exposure in all the relevant media. It is not least because of this joint presence at national and international club competitions, home and away games that this partnership is regarded by fans as the most important and, as such, the prerequisites for developing brand awareness and positive image transfer are ideal.

In addition to having its name on the club’s shirts, the main sponsor’s comprehensive rights package includes numerous advertising measures, e.g. panel adverting, hospitality and promotion packages as well as many and varied placements of the logo in relation to the club. Targeted sponsorship activation not only boosts use of the brand but also results in enhanced sales.