Phone: +44 1625 540 503
Fax: +44 1625 540 502

Bundesliga SPONSORING-PLANER 2013/14 (in German)
The SPORTFIVE Bundesliga SPONSORSHIP PLANNER 2013/14 is a user-friendly presentation of club-specific information and media performance data for all 36 clubs in the first and second Bundesliga. The planning poster lists all the main advertising media, along with information on the clubs' VIP/Hospitality offerings, stadium capacity, average visitor numbers and TV coverage. The SPONSORSHIP PLANNER also gives an overview of the club websites' traffic figures and the circulation of their stadium magazines. Numbers reflecting the clubs' social media footprint (presence/activity) on Facebook and Twitter were also integrated for the first time this year. more

FUSSBALLSTUDIE (FOOTBALL STUDY) / EUROPEAN FOOTBALL 2009
The SPORTFIVE "FUSSBALLSTUDIE (FOOTBALL STUDY) / EUROPEAN FOOTBALL 2009", now in its seventh edition, considers the demographics of "football fans" with regard to their attitude to football, interest in certain events, media use and attitudes to sponsorship. As well as a detailed volume on the German football market, this edition again features a second volume that takes a closer look at the five core European markets: England, France, Germany, Italy and Spain. more

Planning Tool "Football on Television 2011/12" (in German)
SPORTFIVE's ratings summary 'FOOTBALL ON TV 2011/12' gives a compact overview of the major live football broadcasts of the 2011/12 Season. As well as information on the DFB Cup and the UEFA Champions League, the SPORTFIVE planning tool provides an uncluttered presentation of the reach, market shares and target group structure of the Bundesliga and the UEFA Europa League. more
Eye Tracking in Sports Sponsorship (in German)
Research has provided impressive proof that, from classic sports marketing to today's professional sports sponsorship measures, perimeter advertising in football stadiums and arenas, along with shirt sponsorship, are among the most successful methods in above-the-line advertising. "Eye Tracking in Sports Sponsorship" researches fan's feeling in front of the TV set, and their eye contact with advertising tools. more

Katrin Schnabel
Senior Director Marketing Services
Phone +49 40 376 77 -374
katrin.schnabel
sportfive.com

Andreas Lehmann
Director Marketing Services
Phone +49 40 376 77-378
andreas.lehmann
sportfive.com
official-VIP is the platform for procuring exclusive VIP arrangements from SPORTFIVE online. At official-vip.com hospitality tickets for premium sport events can be booked online at the official price set by the organisers.